I first tried this in a blind tasting against Morrisons Ethiopian coffee and Sainsbury's Viennese roast. Neither of those coffees are top quality, and are a little bitter, so this stood out as sweet and delectable. Drinking it on its own I find that it is rather mild and non-distinctive. Drinkable and pleasant enough, yes, but lacking in character. I can see it as being a successful coffee to serve in bulk in a large coffee shop chain because it is so inoffensive. It is the lack of character and distinction that makes it successful as a popular blend. I'd be quite happy to drink this again. The sweetness is appealing, but there are no highs. While it is pleasant, there is no joy or pleasure in drinking it.
Costa is Britain's largest coffee shop chain, and the second largest in the world. The company was started in 1971 by Bruno and Sergio Costa in Lambeth as a roaster and distributor of their own blend they call "Mocha Italia" - the blend is a secret, though contains six parts arabica to one part robusta; they opened their first shop in 1978 on Vauxhall Bridge Road, and expanded sufficently to excite the interest of Whitbread, who took them over in 1995. Reasons vary for the appeal of the company, ranging from the taste of the coffee to the mature, literary imagery associated with the brand.
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