Tuesday, 12 January 2016

Dammann Freres A La Menthe Touareg Flavoured Green Mint Tea




A green tea with spearmint, peppermint and "natural mint flavour". After an initial rush of fresh minty spearmint, this settles down into a wishy washy green tea with mint flavouring. It's a bit vague, lacking crispness and defined flavours. The marriage between the rather dry and greenish tea with the sharp freshness of the mint doesn't sit well. It's all a bit old fashioned and fuddy duddy. Compared with what other tea companies are doing with mint teas, especially with the mint and licorice blends, Dammann Freres come over as a bit behind the times. They don't appear to want to appeal to a young or modern audience, preferring perhaps an older, more conservative clientèle. The packaging supports that - it is old fashioned, staid and dull. There's no life in the design - it perhaps wants to appear to be classic, classy and distinguished, but comes over as uninspired and dull.  No life in the design, and no life in the tea.


Score: 3


Mint tea

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