Camp Coffee is a British icon. It has been continually made
since 1876, originally
for the troops in India, then for anyone who wanted an easy coffee substitute. It is
the world's first instant coffee. There is very little coffee in it (just 4% instant coffee essence), the bulk of it is chicory (a popular coffee substitute) and sugar. The image on the label is very compelling. It is generally accepted (though has never been confirmed) that the Highland soldier is "Fighting Mac" -
Major General Sir Hector Archibald MacDonald, a common soldier who through his courage, leadership, and military skills rose through the ranks to become a general. His death by suicide after being accused of homosexuality
still attracts discussion.
The coffee has been advertised with evocative images of the British Empire in its days of racist domination and military brutality. There is a glamour about such images that sit uncomfortably with us in more liberal and enlightened times.
The label has changed. The label I remember is the Gordon Highlander sitting down in a military camp being served by an Indian servant.
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| Original image |
But over time the image has altered, so that today the Sikh is a fellow solder sitting with the Highlander as they drink the coffee together.
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| The changing face of Camp Coffee |
So what's it like to drink? Actually quite pleasant. It's not coffee, but does have a coffee flavour. It's a bit weak, so best to put in more coffee than than suggested. And it is better with water than milk, but it's each to their own really.
Score: 5
